40% - of firm name recognition or contact with a Sales Representative (or Broker)
20% - they saw a "for sale" sign or responded to an ad
18% - of a direct and indirect referral
8% - they responded to an open house, but bought a different home
7% - of a relocation referral
3% - they responded to an advertised property
3% - of a combination of reasons
1% - they visited the home during an open house